As a Google Adwords Certified Partner, Astute Web Group has built and managed hundreds of successful pay per click programs for businesses of all types and sizes.
Pay-Per-Click Advertising places an ad for your business directly in front of the people that are actively searching online for your products and services. PPC Advertising is far more complex that it may seem. The “do it yourselfers” and inexperienced PPC firms are destined to make many costly mistakes and see very little or no return on investment. Experience matters and our PPC Analysts have it. We’ve managed campaigns on the big search engines almost since the advent of Google PPC. We stay current with PPC trends and find new PPC advertising platforms that tend to have lower bid requirements than Google and the others that have been around for a while. One of the more recent trends is social media advertising, such as Facebook and Twitter. We’ve got that covered too!
Our PPC Campaign set up works like this:
Unlike traditional advertising and marketing formats, PPC campaign return on investment is 100% measurable. Our reporting services, available to you 24/7, will tell you what happens when a visitor clicks on your ad and lands on your Website. You’ll know which clicks convert to a sale, phone call, sign-up or any goal that you wish to measure. We can also email regular updates and at month-end, you’ll receive a comprehensive report.
Because the content on your website can make all the difference in persuading a customer to buy from you instead of your competitor, Astute Web Group offers a Landing Page design and development service. A landing page is extremely targeted to a set of keywords and contains a special offer or enticement that inspires the customer to place an order. We have seen ROI improve dramatically with a well-executed landing page. If you’re getting traffic to your site but people aren’t buying, a professionally designed landing page may be all you need.